Creating a SEO friendly page requires an understanding of what elements search engine crawlers are looking for when they visit your site and how those elements affect your search engine ranking.
Using the Meta Tags and HTML Tag
Two most important tags that are often used for search engine optimization page are meta tags and html tags. Keyword tag and description tag are two important meta tags that your site should use. However not all search engines take meta tags into consideration. For that reason, your site should also include important html tags such as heading tags and anchor tags.
A keyword tag is where you list the keywords that apply to your site. A keyword tag may look something like this:
<meta name=”keywords” content=”phpld, php link directory, directory, templates”>
The description tag provide a short description of your site. A description tag may look like this:
<meta name=”description” content=”The ultimate guide to php link directory.”>
The title tag shows the title of a page or your site. Title tag may look like this:
<title>Free and Premium PHPLD Templates</title>
Your targeted keywords should appear in your high-level headings. An H1 tag may look like this:
<title>Free and Premium PHPLD Templates</title>
Anchor tags are used to create links to other pages. Here is what the anchor tag may look like:
<a href=”http://www.phpldtemplates.com”>PHPLD Templates</a>
User Strong and Powerful Page Title
Page title is one of the most critical element of page optimization.
- Use descriptive keyword or phrase that tell users exactly what is on the page
- Keep page title to less than 50 characters (including spaces) because some search crawlers will index only up to 50 characters. This will ensure that your page title will never be cut off in the search results.
- Avoid repeating of keyword in the title.
Creating Great Content
You should spend plenty of time contemplating content for your website because content is another important element of an SEO friendly page. There are ways to create content that search crawlers love.
- Select few targeted keywords and phrases (for example 3 keywords) and use these keywords in your content. Avoid using too many different keywords and phrases on a page.
- Keep keyword density low to 5-7%. Keyword density is the number of time a keyword is used on a page.
- Frequent update of your content.
- Remove all broken links.
Optimize Graphics on Your Site
Adding alt tag to all graphics on your site could help increase your website traffic / improve your site ranking. Alt tags are the html tags used to display alternative text when ther eis a graphic present. Your alt tags should be a short, descriptive phrase about the image that include keywords used on that page whenever possible. Here is an example of an img tag that includes an alt tag:
<img src=”test.jpg” alt=”Alternative text” />
SEO Friendly Javascript Implementation
Javascript can halt a crawler from indexing your site. One solution to prevent javascript from becoming a problem for your SEO efforts is to run any javascript from an external location, such as a file on your web server.
Avoid Using Frame
You should avoid using frame on your website because frame could stop search crawler from indexing your site. If your site require the use of frames, you can use noframes tag to search crawler to index the alternative site. Please be aware that the code for an entire web page should be placed in between the opening tag and closing tag when you use the noframes tag.
Avoid Using Flash
A flash page can stop a search engine crawler in its tracks. Once the search crawler is stopped, it would not resume indexing the site.